TikTok is introducing a new feature that enables them to reduce the volume of AI-created media appearing in their streams. This move comes as the service disclosed that it now features over 1 billion AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread rollout. This advancement comes amid a rise in AI-generated material, driven by new AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A considerable share of this output is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is often nonsensical or bizarre.
Our research shows that a lot of users like content produced via AI tools, ranging from AI artwork to educational videos, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
TikTok announced that there are currently 1.3bn videos on its service labeled as AI-generated. Overall, over 100 mn videos are submitted to the platform daily, making AI-generated material a limited percentage of its overall inventory.
User Control Features
Members will be capable of decrease or raise the volume of artificial media they see by accessing the “manage topic” setting in the platform and picking “AI-generated content”. Further subjects that can already be adjusted under the setting cover news, style, cosmetics, and choreography.
Content Labeling and Policies
Its policies require creators to identify lifelike AI-made content, and it forbids harmful fake videos of celebrities or crisis events. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on apply an artificially created watermark to content created with its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This action is aimed to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for experts and groups to develop educational content about ethical AI use. This program will support non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The platform has defended its moderation strategy, amid discussion over plans to make redundant a large number of safety staff in the UK. The company is set to reduce 439 jobs in its user protection department in London, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most harmful content prior to it gets reviewed by humans. TikTok announced a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
